One AI that connects
your customers to you
asphalt AI™ is a proprietary customer intelligence layer — trained on Anthropic's 18B model and fine-tuned on your business — that handles every inbound conversation, resolves issues instantly, and turns every interaction into a relationship.
One AI. Every surface
your customers touch.
Your customers don't pick a support channel based on what's convenient for you. They use WhatsApp because it's on their phone. They email because they're at a desk. They message on Slack because that's where the conversation started.
asphalt meets them on every channel — with full context of every previous interaction, regardless of where it happened. No more "I already told your colleague about this." No more starting from scratch.
Built on Anthropic 18B.
Shaped by your business.
asphalt™ isn't a chatbot wrapper. It's a purpose-built AI layer using one of the most capable language models available, fine-tuned to understand your products, customers, and context at a level generic tools never can.
Model architecture
The Anthropic 18B model gives asphalt™ its reasoning core — the ability to understand nuanced requests, follow complex multi-step conversations, stay within safe operational bounds, and produce responses that feel genuinely human. Not a template. Not a decision tree.
The RAG layer connects the model to your live data. Every time a customer asks about their order, account, product, or policy, asphalt retrieves the exact relevant information from your knowledge base in real time — so the answer is always accurate, always current.
Fine-tuning on your interaction history teaches the model how your business talks, how your team resolves issues, and what your customers actually need — not what a generic training dataset assumed they would. The difference is immediately obvious in the quality of responses.
The orchestration layer is where asphalt™ moves from conversation to action. It updates your CRM, creates support tickets, triggers refunds, adjusts subscriptions, dispatches notifications — all without a human in the loop, unless the logic explicitly requires one.
Every message in.
The right action out.
asphalt™ sits at the centre of your customer communication graph. It ingests from every channel simultaneously, reasons over the full conversation context, and dispatches the right action — whether that's a reply, a CRM update, a ticket, or an escalation.
Live connection map
From first message to resolved interaction
Customer sends a message
On any channel — website, WhatsApp, email, Slack. asphalt receives it in under 100ms and pulls their full interaction history from across every previous conversation.
asphalt reasons & retrieves
The 18B model analyses intent, retrieves relevant live data from your knowledge base and CRM, and generates a precise, contextual response — grounded in facts, not guesswork.
Action dispatched
The response is sent instantly. Any required actions — CRM update, order change, ticket creation, team alert — are executed in the same flow. Customer gets an answer and an outcome.
What asphalt™ actually does
Not just a chat interface. A complete customer relationship intelligence system.
asphalt™ across every team
Customer Support
Replace the tier-1 support queue. asphalt resolves the majority of tickets instantly — refunds, order status, account changes, billing queries, product questions — and escalates intelligently when human judgment is required.
- Handle 70%+ of tickets without any human
- Escalate with full context pre-loaded for agent
- Auto-close resolved tickets and send CSAT
- Learn from every resolved interaction
Sales Assistance
asphalt qualifies, nurtures, and converts inbound leads — answering product questions, scheduling demos, and surfacing the right offer at the right moment based on each prospect's behaviour and intent signals.
- Qualify leads 24/7 on website and WhatsApp
- Book demos directly into your team's calendar
- Surface upsell opportunities on active accounts
- Draft personalised follow-ups from CRM context
Account Management
For B2B businesses, asphalt becomes the always-available account intelligence layer — answering usage questions, surfacing renewal risks, and ensuring high-value customers always feel prioritised.
- Proactive check-ins on underutilising accounts
- Instant answers to contract and billing queries
- Flag churn signals and trigger retention flows
- Executive summary generation on request
E-commerce Operations
For high-volume consumer businesses, asphalt handles the entire post-purchase journey — order tracking, returns, exchanges, complaints, and loyalty rewards — without a single human touch.
- Order status, updates, and ETA across channels
- Self-serve returns and exchange processing
- Refund execution with instant confirmation
- Loyalty and reward programme management
What happens when
customers actually get answers
"We went from a 14-hour average first response time to under 90 seconds. Our CSAT went from 3.2 to 4.7 in six weeks. The team now handles edge cases, not the queue."
"asphalt handles our WhatsApp channel completely — order tracking, returns, product questions. What used to take 3 staff members now runs autonomously, and our customers prefer it."
"The AI knows our product better than most of our junior staff. It answers technical questions we'd normally escalate to a solutions engineer. The accuracy is genuinely impressive."
Live in 48 hours
No months-long implementations. No armies of consultants. A structured, fast-path deployment that gets asphalt™ handling real conversations within two days.
Discovery — Hour 0
We audit your customer data, map your most common query types, and define the resolution logic. 2-hour session, fully structured.
Ingestion — Day 1
We ingest your knowledge base, connect your CRM, and configure the RAG layer. No engineering required from your side.
Fine-Tuning — Day 1–2
The Anthropic 18B base is fine-tuned on your interaction history and calibrated to your brand voice and resolution standards.
Go Live — Day 2
asphalt is deployed to your channels. We monitor the first 72 hours live and optimise based on real conversation data.
Frequently asked
Your customers deserve
an instant answer
Book a 30-minute call. We'll show you asphalt™ live, walk through how it would work for your specific customer base, and give you a deployment plan the same day.