Everything we build,
& everything we do.
Three interconnected pillars — bespoke AI language models, intelligent workflow automation, and precision data analytics — engineered from scratch for your business.
Bespoke AI Language Models
Your business has a language — proprietary terminology, internal processes, customer patterns, brand voice. Generic AI doesn't speak it. We build language models that do.
A fine-tuned large language model isn't just a chatbot with your logo on it. It's a knowledge system trained on your SOPs, your customer interaction history, your internal documentation, your product catalogue, and the specific vocabulary your team and customers use every day.
We start with a foundation model — typically GPT-4, Claude, or an open-source variant — and layer your proprietary data on top via RAG (Retrieval-Augmented Generation) and fine-tuning. The result is a model that answers questions about your products, routes your specific support queries, and generates content in your brand voice.
Deployment is entirely flexible — embedded into your website as a customer-facing assistant, plugged into Slack as an internal knowledge tool, integrated into your CRM to surface contextual recommendations, or exposed via a private API for your engineering team to build on.
Every model includes a continuous improvement loop. We monitor response quality, track where the model falls short, and retrain on new data regularly. Your AI gets smarter as your business evolves — not stale the moment it's deployed.
Live model topology
What's included
Common deployments
Customer Support Assistant
- Handle 70% of tier-1 queries without human intervention
- Escalate to agents with full context pre-loaded
- Learn from resolved tickets to improve over time
- Available 24/7 across web, mobile, and messaging
Internal Knowledge Engine
- Answer staff questions about policies, processes, and products
- Onboard new hires with an always-accurate AI guide
- Surface relevant documents from your entire knowledge base
- Integrate with Slack, Teams, or your intranet
Sales Intelligence Layer
- Generate personalised outreach based on prospect research
- Summarise CRM history before every sales call
- Recommend upsell/cross-sell based on account patterns
- Draft proposals and responses in your brand voice
Content & Marketing AI
- Generate on-brand content at scale from simple briefs
- Repurpose long-form content into multiple formats
- Maintain brand voice consistency across all channels
- SEO-aware output with keyword and intent alignment
Intelligent Workflow
Automation via n8n
Manual processes are silent tax on your business. Every copy-paste, every status update email, every spreadsheet refresh is time your team isn't spending on work that matters. We eliminate that.
n8n is the most powerful open-source workflow automation platform available — 200+ integrations, conditional logic, webhooks, code execution nodes, sub-workflows, and full self-hosting capability. But raw power without someone who knows how to wield it means months of trial and error.
We do the engineering for you. We sit down with your team, map every manual process in your business, identify the highest-leverage automation opportunities, and build production-ready workflows that integrate with your exact stack — not generic templates you'd need to reshape.
Every automation we build includes error handling, retry logic, monitoring dashboards, and alerting. Workflows don't just run — they run reliably. When something breaks (and with complex systems, something occasionally will), you get a clear notification with a plain-English explanation and an immediate fix, not a silent failure.
For businesses ready to move beyond simple if-this-then-that logic, we layer AI decision nodes into the workflows — sentiment analysis that routes support tickets, lead scoring that triggers different follow-up sequences, document classification that tags and files automatically. The automation thinks, not just executes.
Workflow execution map
Connected tools
Automation capabilities
What we automate
Sales Pipeline Automation
- Lead enrichment from form to CRM in under 2 seconds
- AI-powered lead scoring and routing to the right rep
- Automated follow-up sequences triggered by deal stage
- Contract generation and e-sign flow from CRM data
Finance & Operations
- Invoice sync across Stripe, QuickBooks, and Google Sheets
- Automatic P&L snapshots pushed to Slack every Monday
- Vendor renewal alerts at 30/60/90 day intervals
- Payment reconciliation with anomaly detection and alerts
Customer Support
- Ticket triage by sentiment, urgency, and topic
- Automatic knowledge base updates from resolved tickets
- SLA breach alerts with escalation logic
- CSAT survey dispatch and response aggregation
Marketing & Content
- Multi-channel content distribution on publish
- Lead sync from all forms to email platform and CRM
- UTM tracking end-to-end with ROI reporting to Sheets
- AI-powered content repurposing across formats
Custom Analytics &
Predictive Intelligence
Most businesses drown in data but starve for insight. We build prediction engines and analytics infrastructure that turn your customer and operational data into forward-looking intelligence.
There's a significant difference between reporting and intelligence. Reporting tells you what happened. Intelligence tells you what will happen — and what to do about it. We build the latter.
Our analytics engagements start with a data audit — understanding what you're collecting, where it lives, how clean it is, and what questions you actually need answered. We then architect the pipeline: ingestion from your existing sources (CRM, payment processor, product analytics, support tool), transformation and storage in a cloud data warehouse, and a model layer that runs predictions on the unified dataset.
Prediction models we commonly build: churn propensity (who is likely to leave in the next 30 days), lifetime value forecasting (expected revenue per customer segment), demand forecasting (inventory and capacity planning), anomaly detection (fraud, error, or unusual patterns in real time), and next-best-action models (what to offer each customer at each stage of the journey).
The output isn't a static report — it's a live dashboard your team can actually use, connected to alerting that fires when a prediction threshold is crossed, and integrated with your automation workflows so the business responds automatically, not just observes.
Data pipeline architecture
Prediction outputs
Analytics capabilities
Analytics by use case
Customer Retention Intelligence
- Flag at-risk accounts 30 days before likely churn
- Surface reasons for risk using feature attribution
- Trigger automated retention workflows via n8n
- Track intervention success rate and revenue saved
Revenue Forecasting
- Pipeline-to-close probability by deal and segment
- MRR/ARR forecasting with confidence intervals
- Scenario planning for product and pricing changes
- Weekly forecast vs. actuals with automatic recalibration
Product & Behavioural Analytics
- Feature adoption funnels with drop-off attribution
- Session replay integration with quantitative models
- Cohort analysis across acquisition, activation, retention
- A/B test design with statistical power calculations
Operational Intelligence
- Real-time margin tracking by product and channel
- Capacity utilisation forecasting for operations teams
- Supply chain anomaly detection with alert routing
- Cross-department KPI consolidation in one dashboard
How we work with you
A structured, low-friction process from first conversation to live production system.
Discovery Call
30-minute strategy session. We map your current stack, identify the highest-leverage opportunities, and scope a realistic roadmap.
Architecture Proposal
Detailed technical proposal with system design, integration map, data flow diagram, timeline, and fixed-price quote.
Build & Integrate
We build in sprints with weekly check-ins. You see progress every 7 days, not just at the end.
Deploy & Optimise
Go-live with full monitoring, documentation handover, and a 90-day optimisation period included in every engagement.
Frequently asked
Your business, amplified
by genuine intelligence
One 30-minute call. We'll listen to what you're building, tell you exactly where AI can compound your results, and give you a clear plan — whether you work with us or not.